It’s Gucci time! Gooch linked up with Swizz Beatz to shoot the explosive new video for “Gucci Time,” with director extraordinaire Chris Robinson behind the camera. The video, shot on location in Los Angeles, will be released in the near future in anticipation of his forthcoming album “The Appeal“: Georgia’s Most Wanted, slated to hit stores in late 2010.

Now, the rapper has finally wrapped his follow-up album and said that this is his best chance to capitalize on his underground allure. “The Appeal is officially finished. It’s mixed and mastered, and the artwork is done,” he told The MoMo Show from the set of one of his upcoming videos (he’s currently filming two at the same time). “I’m just out here promoting it and letting everyone know it’s coming. Just bring awareness to it ’cause I want everyone to know it’s coming and to support it because it’s a masterpiece.”

“Biggest mixtape of the summer, by far,” Gucci said about his tape, an ode to the neighborhood in Atlanta where he grew up. “When y’all get it, guarantee I win Mixtape of the Year.” – now don’t get too ahead of yourself Gucci!

Click below to see more flicks from the set and to hear the duo’s hot summer anthem. Read the rest of this entry »